Men’s Grooming Products Market To Reach $506.73 Billion By 2033

March 2026 | Report Format: Electronic (PDF)

Men’s Grooming Products Market Growth & Trends

The global men’s grooming products market size is expected to reach USD 506.73 billion by 2033, registering a CAGR of 6.7% from 2026 to 2033, according to a new report by Grand View Research, Inc. With more consumers focusing on their appearances, personal care grooming products have become integral to their lives. Parameters such as chemical-free ingredients and green credentials are now a priority for many grooming product users. Consumers across the globe are willing to pay more for a youthful appearance, along with brighter and glowing skin, which is driving the demand for grooming and skincare products.

For instance, according to a Simmons’ National Consumer Study in March 2021, on average, Americans spent USD 322.88 on skincare each year and a lifetime spending of USD 150,000, which amounts to nearly 46.5 years dedicated to skincare shopping. This increased spending on skincare products is estimated to contribute to market growth over the forecast period.

The skin care segment was the largest in 2025 and is expected to maintain dominance in the forecast period. Escalating demand for face creams, sunscreens, and body lotions across the globe is expected to have a positive impact on segment growth over the forecast period. For instance, in November 2021, a Miami-based skincare company launched a men’s facial cream ‘The Daily Wingman’. Moreover, the flourishing e-commerce sector is anticipated to boost market growth further.

The supermarkets and hypermarkets were valued as a faster-growing segment in 2025. Due to the easy accessibility of these stores at nearby locations, they are used more often for purchasing products, thus driving the segment for the said channel. According to an article published by Carnyx Group Ltd., 50% of shoppers prefer to head to these stores for beauty/grooming products. Moreover, these stores’ products are easily accessible and readily available, which is expected to contribute to the segment’s growth during the forecast period.

The men’s grooming products market is fragmented in nature, with a major share almost equally divided among key players of the market such as Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., Reckitt Benckiser, and Coty, Inc.

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Men’s Grooming Products Market Report Highlights

The skincare segment accounted for 34.1% of the men’s grooming products market in 2025, supported by the growing adoption of dedicated facial care routines among male consumers.
The sale of men’s grooming products through hypermarkets & supermarkets accounted for 36.9% in 2025. These retail formats attract large numbers of customers thanks to their extensive shelf space and well-organized product displays featuring a wide range of grooming products, including skincare, hair care, shaving items, deodorants, and fragrances.
The Asia Pacific men’s grooming products industry accounted for the largest share of 34.3% in 2025 and is expected to grow at a CAGR of 8.6% from 2026 to 2033. The Asia Pacific men’s grooming products market is driven by the growing young male population and increasing influence of grooming culture across the region.

Men’s Grooming Products Market Segmentation

Grand View Research has segmented the global men’s grooming products market on the basis of product, distribution channel, and region:

Men’s Grooming Products Product Outlook (Revenue, USD Billion, 2021 - 2033)

Skin Care
- Face Skin Care
  - Lotions, Face Creams, & Moisturizers
  - Cleansers & Face Wash
  - Facial Oils & Serums
  - Sunscreen/Sun Care
  - Sheet Face Masks
  - Others (Scrub, etc.)
- Body Skin Care
  - Hair Removal Products
  - Lotions, Creams, & Moisturizers
  - Body Sunscreen/Sun Care
  - Body Scrub
  - Others (Serum, Oils, etc.)
Hair Care Products
- Shampoo
- Conditioner
- Oils
- Serums
- Others (Hair Masks, Peels, Etc.)
Hair Styling Products
- Hair Gel
- Hair Wax
- Hair Mousse
- Hair Spray
- Pomade
- Others (Hair Creams & Lotions, etc.)
Beard Care Products
- Oil/Serum
- Shampoo and Conditioner
- Cream and Wax
- Others (Balm, etc.)
Accessories
- Shaving & Beard Care Accessories
- Hair Styling Accessories
- Nail Care Accessories
- Bathing & Body Care Accessories
- Others (Travel & Storage Accessories, etc.)
Shower and Bath
- Bar Soap
- Body Scrubs & Exfoliators
- Body Wash & Shower Gel
- Others (Bath Additives, Medicated Bath Products, etc.)
Perfume/Fragrances
- Body Mists & Body Sprays
- Deodorants
- Fine Fragrances (EDP, EDT, EDC)
- Others (Minis, Discovery Sets, Solid Perfumes, etc.)